10 Fashion Brands Leading The Way In Minimalist Design

Like many other fashion terms, “minimalism” is one that has become increasingly diluted over time. Slipping from the boundary-pushing movement of the ’80s and’ 90s, championed by the likes of Issey Miyake and Calvin Klein, to become a broad concept referring to anything rendered in black and white, minimalism has experienced a bit of an identity crisis. But then along came the new guard.

Read more: The Minimalist ’90s Outfits Inspiring My Summer Wardrobe

British fashion designer Phoebe Philo was one of the first contemporary designers to kick-start the new minimalist revolution. Taking the reigns at Céline in 2008, Philo went onto create some of the decade’s most agenda-setting styles that are still coveted to this day. Mary-Kate and Ashley Olsen’s The Row also led the charge with its more stripped-back approach to fashion, that prioritized construction, timeless design and luxurious fabrications over fleeting trends.

Skip ahead 15 years and the minimalist market is booming. Helped along by the trend-setting powers of social media and growing pressure on the industry to create collections that will stand the test of time, the list of brands continues to grow. Minimalist fashion-lovers are certainly not short of options: from Totême and Raey to The Frankie Shop and Khaite, each one is a testament to the fact that minimalism is no longer a one-dimensional aesthetic.

So in celebration of the new-guard brands breathing life back into minimalist style, we’ve created a definitive line-up of the names you need to know now. Scroll down to see and shop our edit.

The Row

The Row Spring / Summer 2022

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The Row Xime Cotton-Poplin Shirt

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The Row Igor High-Rise Wide-Leg Silk-Blend Pants

cos

SOC

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Totem

Totems

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Toteme Organic Cotton-Blend Tank Top

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Totême High-Rise Barrel-Leg Jeans

Peter Do

Peter Do SS22

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Peter Do Ribbed-Knit Midi Dress

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Peter Do Side-Slit Silk-Blend Maxi Skirt

Jil Sander

Jil Sander Spring / Summer 2022

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Jil Sander Asymmetric Draped Stretch-Jersey Midi Dress

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Jil Sander Draped Organic Cotton-Poplin Shirt

Arket

Arket

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Arket Relaxed Poplin Shirt

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Khaite

Khaite Spring / Summer 2022

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Khaite Scarlet Cashmere Cardigan

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Khaite Phoebe Cropped Striped Silk-Satin Wide-Leg Pants

The Frankie Shop

The Frankie Shop

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Frankie Shop Gelso Oversized TENCEL Lyocell-Blend Blazer

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The Frankie Shop Gelso Grain De Poudre and Satin Vest

Cock Studios

Cock Studios

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Bite Studios Boxy Woven Vest

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Bite Studios + NET SUSTAIN Ribbed Organic Cotton-Jersey Top

Raey

Raey

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Raey Recycled-Yarn Cotton-Blend T-Shirt

Raey Gathered-Waist Side-Slit Taffeta Maxi Skirt

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